Bhutan wins Travel Award

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Country : Bhutan

Type : Making News

Bhutan received a big boost in its tourism image winning the coveted “Special Travel Destinations Award 2023” at the Voyage magazine award ceremony on January 31, 2024.

Bhutan’s win is the second tourism award in China within a month.

Bhutan’s unique tourism features was recognized at the award ceremony showcasing various travel trends, highlighting eco-tourism, nature-oriented adventures and sustainable travel won Bhutan as a distinctive and attractive destination for Chinese travellers.

The evaluation of the 2023 Voyage Awards involved a professional judging panel consisting of travel industry experts, media professionals and influencial opinion setters.

In awarding Bhutan the prestigious recognition, Dong Jun, editor-in-chief of Voyage Magazine China, said it confirms Bhutan’s position as an exceptional travel destination with cultural authenticity and environmental sensitivity.

Dong Jun who visited Bhutan in 2017, said it is a unique destination.  He recounted what was so special about Bhutanese and its people’s way of life. “Here, you feel the strong blend of nature and culture, along with the serene mindset of the local people. There’s one moment that I’ve always remembered. It was the last day of my trek along the Druk Path, arriving at the Le Méridien Hotel covered in mud. I apologised to the doorman for being muddy, and he replied, ‘No need to feel sorry, we are so proud of you,” he said.

Voyage is a prestigious luxury travel magazine in China, which stands out for its unique angles to explore global destinations.

In accepting the award, Director General of the Department of Tourism, Dorji Dhradhul said the award reaffirms Bhutan’s steadfast commitment to providing unmatched travel experiences and showcases the country’s unique charm.  He said that Bhutan is a prime destination for Chinese tourists seeking genuine encounters, with its peaceful landscapes, monastic architecture, and the welcoming nature of its people, offering a haven for those desiring calm and a deeper insight into a culture that emphasises living in harmony with the environment.

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